Kristina Champion
Senior Product Designer
Maui, HI · Remote-friendly
holler@kristinachampion.com
linkedin.com/in/kristina-champion
kristinachampion.com
SUMMARY
Senior Product Designer with 15 years of experience building digital products at the intersection of sustainability, health, and fintech. I design for behavior and trust — simplifying complex systems into experiences that people actually use and come back to. I've shipped products used by millions, led design at the executive level alongside CPOs and CEOs, and work best in mission-driven environments where the problem actually matters.
CORE SKILLS
Design: Product Design & UX Strategy · Design Systems · UX Architecture · Onboarding & Activation · Engagement & Behavior Design · Accessibility & Inclusive Design
Research: Qualitative Research & Synthesis · Usability Testing · Behavioral Analysis
Platform: Mobile (iOS & Android) · Web · Platform & Ecosystem Design · Cross-Functional Collaboration
Tools: Figma · Miro · Notion · Claude • ChatGPT
PROFESSIONAL EXPERIENCE
Senior Product Designer
WaterBear Network
2024 – Present
Global sustainability streaming platform — documentaries, campaigns, and real-world impact for millions of users.
• Led product design across onboarding, engagement, and platform UX — driving a 56% increase in daily active users and recovering monthly actives from 4.5K to 6.4K (~42% growth) through product-led improvements after paid marketing was discontinued.
• Redesigned activation flows launched August 2025, improving platform stickiness from 4.3% to 6.2% and increasing daily sessions by ~47%.
• Designed Watch for Impact end-to-end — a campaign system connecting content consumption with real-world participation through post-watch engagement pathways.
• Contributed to Campus, a sustainability learning platform used by Starbucks, Heineken, Visa, Philips, and Condé Nast.
• Partnered cross-functionally with product, engineering, and impact teams to align strategy and ship platform improvements.
Lead Product Designer
MobileCoin (now Sentz)
2021 – 2023
Privacy-first blockchain payments platform — peer-to-peer payments app Moby, Signal integration, and eUSD stablecoin.
• Led end-to-end design for Moby and the Signal payments integration — making encrypted payments accessible to Signal's 40M+ users while maintaining Signal's privacy-first design standards.
• Designed and shipped two products from zero: Moby (January 2023) and eUSD stablecoin (February 2023), leading a team of two designers across UX architecture, design system, brand, and compliance flows.
• Invented PrivatePay™ — a UX concept communicating encryption in plain language that became a trademarked brand asset, featured in the Moby launch press release.
• Collaborated directly with Bob Lee (CPO, former CTO of Square), Josh Goldbard (CEO), and Signal's design team on cross-company partnership design.
• Designed KYC wait states, stablecoin education patterns, and wallet onboarding flows that removed the biggest friction points for non-crypto users.
Founder & Product Designer
Kompas
2018 - 2020
Plant-based eating app — founded, designed, and shipped from zero.
• Founded and designed a personalized, community-driven consumer app for plant-based discovery — leading product strategy, UX architecture, onboarding, and personalization from concept to launch.
• Owned the full product lifecycle: brand, design system, mobile UX, and go-to-market positioning.
Additional Experience
Product & Experience Lead · MushroomSupplies.com (2023–2024) — Led product and UX for a fast-growing e-commerce and education platform.