Kristina Champion

Senior Product Designer

Maui, HI · Remote-friendly
holler@kristinachampion.com
linkedin.com/in/kristina-champion
kristinachampion.com

SUMMARY

Senior Product Designer with 15+ years of experience designing scalable digital products across sustainability, fintech, and consumer platforms. Known for translating complex systems into intuitive, engaging experiences through strong product judgment, systems thinking, and behavior-driven design. Experienced collaborating across product, engineering, content, and leadership teams to ship mission-driven products that balance usability, clarity, and long-term impact.

CORE SKILLS

• Product Design & UX Strategy
• Systems Thinking & UX Architecture
• Onboarding & Activation
• Engagement & Behavior Design
• Platform & Ecosystem Design
• Design Systems
• Cross-Functional Collaboration
• Mobile & Web Platforms
• Accessibility & Inclusive Design
• Qualitative Research & Synthesis
• Figma
• Prototyping

PROFESSIONAL EXPERIENCE


Senior Product Designer

WaterBear Network
2024 – Present

  • Led product design across onboarding, engagement, and platform UX for a global sustainability streaming platform.

  • Designed onboarding flows that clarified the platform’s value proposition and reduced cognitive load for new users.

  • Contributed to engagement and reward systems that encourage sustained participation without relying on traditional gamification.

  • Translated complex impact and donation mechanics into intuitive, trustworthy user experiences through close collaboration with product and impact teams.

  • Advocated for system-level UX patterns to ensure consistency, scalability, and long-term platform growth.

  • Contributed to Campus, a story-led enterprise learning platform extending WaterBear’s approach to corporate sustainability education, used by global brands including Starbucks, Heineken, Visa, Philips, and Condé Nast.

  • Supported UX design for scalable, customizable learning pathways and enterprise-facing platform features across desktop and mobile.


Product & Experience Lead

MushroomSupplies.com
2023 – 2024

  • Led product and experience design for a fast-growing e-commerce and education platform in the mycology space.

  • Designed product flows and educational content systems that reduced decision friction for first-time users.

  • Improved clarity and usability across product pages, increasing trust and purchase confidence.

  • Balanced brand, usability, and revenue goals while scaling product offerings and content.

  • Applied systems thinking to create repeatable UX patterns that supported growth and expansion.


Lead Product Designer

MobileCoin (now Sentz)
2021 – 2023

  • Led end-to-end UX/UI design for MobileCoin and Moby, a peer-to-peer mobile payments platform powered by blockchain technology.

  • Simplified complex cryptographic and financial workflows into familiar, human-centered payment experiences.

  • Designed secure transaction flows, review states, and confirmation patterns that prioritized trust, clarity, and usability.

  • Focused on accessibility and financial inclusion, ensuring experiences were usable for non-technical and underbanked users.

  • Partnered closely with engineering to balance security constraints, regulatory considerations, and performance with user experience.

  • Helped establish scalable UX patterns to support product evolution and future feature development.


Founder & Product Designer

Kompas
2018 - 2020

  • Founded and designed a mobile app focused on making plant-based eating simple, personalized, and community-driven.

  • Led product strategy, UX architecture, and interface design from concept through launch.

  • Designed onboarding and personalization flows to help users discover relevant food options based on location and preferences.

  • Built UX systems that balanced education, discovery, and community engagement within an early-stage environment.

  • Owned product decisions end-to-end, aligning user needs with business and technical constraints.


Creative Director / UX Designer

Present
2016 - 2018

  • Designed a community-driven mobile platform focused on empowerment, safety, and connection for women.

  • Led UX/UI design with an emphasis on inclusivity, trust, and intuitive interaction patterns.

  • Created experiences that fostered long-term engagement and meaningful participation.


Creative Director / UX Designer

Evolve Fitwear
2014 - 2016

  • Led UX/UI design and brand development for an activewear e-commerce platform.

  • Optimized user experience and conversion flows across the website.

  • Developed cohesive design systems across marketing and product touchpoints.


Creative Director / UX Designer

Peeka
2012 - 2014

  • Led brand identity, UX/UI design, and marketing campaigns for a unique penny-auction e-commerce platform.

  • Designed interactive experiences that increased user engagement and differentiated the platform in a competitive market.

  • Owned end-to-end creative and UX strategy across web and mobile.